Category Archives: Business

Marketing a product

Some investment in appearance and comfort is worth while to create a relaxing atmosphere and feeling of operator’s interest. It is also helpful to have quality equipment seen and used, but an attractive waiting section is desired for a visit to the hairdresser is a personal occasion for customer and [...]

Access to Consumers

A firm with an established market position can employ various tactics to make it harder for new firms to obtain a trial for their product. It may employ tying and exclusive dealing contracts which we discuss in chapter 15. It may also offer products only for lease, rather than sale, especially if the leases are [...]

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