Some investment in appearance and comfort is worth while to create a relaxing atmosphere and feeling of operator’s interest. It is also helpful to have quality equipment seen and used, but an attractive waiting section is desired for a visit to the hairdresser is a personal occasion for customer and should be made a pleasant as possible.
The suburban location selected for the JANLEE STYLES salon is well established and has convenience store shopping along with a small arcade several specialty shops and a public parking area. Read More
A firm with an established market position can employ various tactics to make it harder for new firms to obtain a trial for their product. It may employ tying and exclusive dealing contracts which we discuss in chapter 15. It may also offer products only for lease, rather than sale, especially if the leases are for a long term a marketing technique commonly employed in the photocopying industry. A new firm can also offer products on a rental basis, but this involves a substantial investment in inventory.
